1. Real-world experience and clients
You get to work with real clients and operate as a real ad agency to gain experience. Some clients that AdLab has worked with are Chobani, Asics, Celebrity Cruises, Bose Automotive, and even some great Boston-based ad agencies like Comm and Hill Holiday. The work we do for clients is real and it is so rewarding to see it all come to life during our presentations and when the client implements the work.
2. Great teamwork and friendships
AdLab is a student-run ad agency and is the largest in the entire country. There are still faculty advisors always there to help but the students is what makes AdLab special! Our VPs and Directors work together to help produce the best possible work for the client to see and make sure our students are learning and are putting their best foot forward. The teams you form in AdLab will be people you work with all semester and some will even become your close friends because everyone is there to learn, work hard, and have fun!
3. Work on advertising skills
There is a spot for everyone in AdLab whether you are a creative, a strategist, someone who likes to be organized, or someone who likes to talk to people! Our teams are made up of students with all different backgrounds in life and in advertising and it allows us to all learn from each other. As someone who is on AdLab Eboard right now and has been a strategist in AdLab in previous semesters, I can say it has been one of the best learning experiences I have gotten to be a part of. I have gained so many skills and improved on others as well.
I hope you enjoyed my ode to AdLab and decide to join!
