Greetings from one of those big, tall, fancy buildings in downtown Boston!
This week marks my 7th week interning at Digitas, a leading global advertising agency that pioneered the digital age in advertising. I along with 24 other interns from all sorts of different backgrounds, universities, and interests are working across the many different capabilities within the agency such as marketing, project management, account planning, art direction, copy writing, user experience, media, technology, and more.
I’m specifically interning in marketing, or what some other agencies might refer to as account management, on a Fortune 100 financial services client. In particular, my team works on corporate social responsibility for the client, meaning we tell their story as a brand and manage their overall brand image through our work.
For those who are die-hard Mad Men fans out there, I hate to break your hearts, but agency life isn’t quite how Don Draper lives it out. In many ways, the hit TV show has portrayed agency life spot on in that sometimes in order to be productive, one has to be unproductive first and let the creative juices naturally flow. My team in particular, has set up a nerf gun battlefield throughout the floor to help each other through those frustrating times and just have a little fun. It’s not quite like how the agency in Mad Men likes to be unproductive with their 2 hour oyster lunches, cigarette breaks, and excessive alcohol consumption, but we take breaks as often as necessary and look to each other to join in on the unproductivity to ultimately help each other be productive.
Which brings me to one of the aspects of agency life that Mad Men doesn’t quite portray as well as it maybe should, which is the importance of teamwork. Throughout the 7 weeks I’ve been interning here, I’ve been blown away by how fluidly the different capabilities work together towards a common goal. They all genuinely look out for each other and not only have the client, but also each other’s best interest in mind. With this, the work is just that much better and everyone walks away a little saner and with a bigger smile on their face at the end of each day. Despite their differences in specialties, the Photoshop genius of an art director, the organized marketing manager, and the number savvy analyst all work together to help give the client the best recommendation possible by pulling together their strengths and trusting each other to fill in the holes on their own capability’s weaknesses. So whether its providing the client with our point of view on a certain campaign move or participating in a floor-wide nerf gun fight, everyone is part of the team and looks out for each other no matter how big or small the task/problem at hand.
I’m honestly quite sad for the internship to be more than half way over, because I’ve become an integral part of this hard-working yet silly, nerf-gun playing team. However, I eagerly am looking forward to the remainder of my time with Digitas as I still have much to learn! More updates on my insights in advertising life in a few weeks!
Happy summer, everyone!


Hey guys! Hope the summer months have treated you well and you are all excited to come to BU in the fall. I’ve already met some of you at Orientation and I look forward to seeing all of you over the next few weeks.
Unfortunately for Alice Cooper, school’s just out for the summer. However, for the rest of us, that means three months of sunshine, beaches and lazy afternoons! I can already hear the waves crashing against the sand.
Internship. The ten-letter word has the power to totally freak out college kids. Thoughts of how to land a dream internship causes students to panic and lay awake at night, because sometimes it’s hard to get your start and find hearty experience to put on your resume. Luckily, the Boston University chapter of the Public Relations Student Society of America (BU PRSSA) realized this and created Unleashed PR in response.
Boston University is a great school in itself, but as a COM student the education would not be complete without the number of great internships the city of Boston has to offer. Whether you’re studying to become the next Anne Curry, Lizzie Grubman, or Scorsese there is an internship in Boston that is perfect for you. For broadcast journalists we’ve got Channel 5, NECN, NESN, for PR majors there’s Boston Medical Center and CONE Communications, and for Film/ TV TD Garden, and a number of production companies that are making films through out the year.
Hey everyone! Hope your semester has been going well. It is flying by for me despite an increasingly hectic schedule, and I’m already starting to look ahead for summer plans. I’m a Public Relations major, and I want to go into the entertainment and event management side of things. So when I started to ponder internship opportunities, I came to one solid conclusion: I need to go to California.
Hey everyone! I was just recently notified about my acceptance into an incredible internship program at the
What to wear to your first day of classes as a college student:

Hey terriers! While many begin the hunt for a summer internship, I thought I’d reflect a little on my own.