Category: Morgan

Morgan: Life as an Advertising Intern

So you want to go into advertising? So you want to work at one of those big fancy ad firms like on “Mad Men” and hang out on comfy couches while you create some pretty awesome stuff? Well get out your Mason Jars and sporks then friends – you’re gonna need ‘em!

I was lucky enough to snag an awesome internship at Digitas (now DigitasLBi) this summer – the largest (and best!) advertising firm in the Boston area. I was so excited about everything that I would learn from my summer at Digitas, but what I didn’t expect was to be treated like royalty. Let me explain…

– On day 1, the fed us breakfast AND lunch. And we got lots of Digitas swag.

– Every Friday, we get free bagels.

– On day 4, we got to attend the annual All Staff Meeting – held at the Boston Opera house, followed by food & drinks!

– There is candy. Everywhere. All the time.

– There is also free coffee all day everyday. Keurig cups GALORE.

– On day 10, we got free ice cream sundaes (summer solstice, duh).

– On day 13, we had breakfast with the CEO of the entire North American branch of DigitasLbi – Tony Weisman. Who is awesome, BTW.

– On day 16, we had lunch with former Digitas interns – who told us about their experience here.

– On day 24, all of the interns went to Cradles & Crayons for volunteer day, followed by more free food, of course.

– Next Tuesday we’re having dinner at Barb’s house – the President of Digitas Boston (casual), and on Thursday, we’re going to a Red Sox Game!

Best summer ever, anyone?

But in all honesty, all 25 of the Digitas summer interns are smart, hardworking, and innovative individuals and I have felt so lucky to be a part of this intern class. The interns are placed in a variety of capabilities – from Account Management, to Creative, to Strategy & Analysis, and are placed on client teams. Our days consist of about 75% real client work, and 25% “Digitas University” content – including training sessions and a case study competition. Although Digitas encourages its employees to have fun, we also work really hard, and in the last 8 weeks I’ve learned more about the industry than I ever could have learned in a classroom.

So my advice to you?

INTERN INTERN INTERN. Do it as many times as you can in as many places as you can. Its an awesome experience overall, and you might even get paid 😉

Hope you’re having a great summer and I can’t wait to meet all of you in the fall!

 

 

 

Morgan: Why You Should Join DMCBU

So as you might be readily aware, the clubs offered through COM are plentiful. It can be hard to figure out which organization will offer you the type of experience you’re looking for, whatever that may be. Once you finally pick one or two or five, you get so wrapped up in said club(s) that you might not realize all of the cool new ones that are popping up around you. The coolest of these cool new ones is most certainly the Digital Media Club.

DMCBU is a highly talented group of innovators, thinkers and “do-ers”. They specialize in everything for digital media production, social media, interactive media, coding, and design. Members have a variety of skills and expertise – and are not only COM majors. Computer science and graphic design majors, along with advertising majors, have joined forces to produce a collaborative network of members that can teach and learn from each other.

They offer events, workshops, panels, and two collaborative divisions that focus interests into hand-on projects. The first division, Terrier Labs, focuses on web design, web development, mobile app development, and creative ways to integrate technology with everyday activities. The second division, The Terribyte, is an e-publication that focuses on digital content creation such as blogs, social media, graphic design, and web video production, as well as content marketing strategies, and personal branding. Both groups provide students with real-world experience to better prepare them for careers in the digital communication and technology industries.

In only their first year of existence, they have held events with Mullen, Google, DailyBreak, and Hill Holiday. They’ve also developed numerous apps including BU Room Swap and UPlannr.

As DMCBU works on expanding its reach and its capabilities, it needs YOU. It’s never too late to join – meetings are held in COM room 215 every Thursday @ 5pm. Hope to see you there!