Hosting the 17th annual 2024 Northeast District Conference PR Advanced: See Through Boundaries and Unlock Potential, I had the privilege of being part of an incredible journey that pushed me out of my comfort zone and allowed me to grow both professionally and personally. This experience was one of the most rewarding and memorable moments of my entire college life.
When we first started planning the conference, we faced a significant challenge: a lack of funding. Panic set in as we realized the magnitude of the task ahead of us. However, with the support of our faculty advisor, we explored various fundraising avenues, including reaching out to regional companies, PR agencies, and the College of Communications. Through our determination and collective effort, we secured 14 sponsors and raised an impressive amount of $12,900. This experience taught me the importance of resilience in the face of adversity.
One of the core values we prioritized throughout the conference was Diversity, Equity, Inclusion, and Belonging. We made an effort to embed DEIB into every aspect of the conference, from speaker acquisition to partnership programs. We brought together professionals from diverse industrial, gender, and cultural backgrounds to foster an inclusive environment. The DEI & Social Impact Panel, in particular, sparked meaningful conversations about the significance of DEIB in the PR industry and the workplace. By collaborating with nonprofit organizations that empower youth and underrepresented communities, we demonstrated our commitment to giving back to the community.
Connecting with speakers and attendees was also an enriching experience. I had the opportunity to interact with industry leaders from renowned companies and agencies. Their insights and experiences broadened my perspective on the ever-evolving communications landscape. The breakout sessions and Q&A sessions allowed for engaging discussions and the exchange of ideas. Additionally, networking opportunities, such as the networking bingo game and the career fair, facilitated meaningful connections among attendees and professionals.
Looking back, I am filled with pride and gratitude for being part of such a transformative event. As I embark on the next chapter of my life, I am confident that the skills, relationships, and perspectives gained from this experience will serve as a strong foundation for my professional journey.
