Jon: SXSW Interactive – Celebrating the Future of Advertising and Technology

Hello again! BU got back from break on Monday, and everyone will be catching up on their adventures over the past week. While many students departed for popular collegiate destinations such as Cancun, Miami, and California, a group of digital media students and professionals gathered in Austin, Texas for the South-by-Southwest (SXSW) Interactive festival. When it first began, SXSW Interactive was relatively unknown, and was easily dwarfed by its big brother SXSW Music and Film festivals. However, Interactive’s popularity has risen in recent years as digital media continues to dominate everyday life, and now the festival sees a massive turnout every year. Part conference, part trade show, and part spring break party, topics stretch the limits of the (broad) realm of digital media. I was lucky enough to attend this year with two other BU students, and while I could spend this whole post talking about the full size model of NASA’s new Hubble replacement, the James Webb telescope that was on display there (it is SO COOL), I’m going to share the top three predictions for the future of marketing that I took away from SXSW Interactive.

 

1)    Ad agencies and tech companies are going to become closer partners than ever before – Google’s ArtCopyCode initiative that they were promoting made this more than clear. On display were a pair of talking shoes that gave the wearer feedback on their actions, a road trip app developed in partnership with Volkswagen, and an effort Google is making to help filmmakers re-imagine their work for new web canvases. Each project was interesting, but the bigger message was clear: digital technology is here to stay, and marketers better start thinking about how they can create compelling interactive experiences.

2)    Physical products and experience are the new digital – Records, CDs, personal letters – these Mesozoic objects could make a comeback as a response to the increasingly digital world. Flourishing record sales could be written off as a trendy cultural phenomenon, but many see this as a symptom of a deeper human demand for physical experiences. Watch for brands looking to create new physical materials and events over the next few years, as consumers begin to taper their computer usage.

3)    Be diverse – If SXSW drove one point home for me, it was this one. From the attendees, who quite literally came from all over the world, to the range of topics (I attended a talk on voice acting for video games and Al Gore’s keynote on the future in the same weekend), SXSW Interactive is an incredibly diverse event. Even though SXSW is just a microcosm of humanity, it reflects and shapes the larger world. Borders, both digital and physical, are crumbling. At the end of the day, those who embrace and celebrate diversity are the ones who will flourish.

And now you have my two cents on SXSW! Thanks for reading, and good luck with the last push before Summer!

Until Next Time,

Jon

 

Kevin: Movie Locations Around Boston

Now that the weather is getting nice, it’s the perfect time to get out and explore Boston. So why not go get some pictures taken at famous movie locations around Boston and make your friends jealous?

1) Good Will Hunting

There are plenty of places around Boston you could visit for this one, but the best place to snap a picture has to be the bench where Robin Williams and Matt Damon sat while Robin Williams earned his Oscar. You might’ve seen this movie, but I’ll bet you can’t tell me what it smells like in the Sistine Chapel.

http://staticmass.net/wp-content/uploads/2011/09/will_3.jpg

2) 21

Maybe this movie wasn’t as iconic as other Boston movies, but you won’t have to go far to find some famous spots. A lot of this movie was actually filmed on BU campus, so you could head over to the basement of Mugar library, where Jim Sturgess studied, or the BU castle, where the alumni event scene was filmed, or even over to Towers, where his dorm was. The majority of the interior scenes were actually filmed at BU, not MIT, so there are plenty of places to spot in this one!

3) Cheers

So the bar technically wasn’t IN the TV show, but it did inspire it, so that has to count, right? At 84 Beacon Street, right off the common, you’ll find the bar the famous sitcom was named after (don’t get fooled by the one at Faneuil Hall, that one was made later).

http://www.celebrateboston.com/photo/cheers-boston-sign.jpg

4) Modern Family

In the episode where Haley is being moved into college, the exterior shot of her dorm is actually BU’s Towers. Wonder if she ran into Jim Sturgess at all?

http://25.media.tumblr.com/tumblr_mbpl6nvn6l1qlk3zuo1_500.png

5) The Town

Another one from Ben Affleck, The Town, is filled with Boston locations. If you head over to 111 Dorchester Street in south Boston you can get a picture at Thornton’s Flowers, the nefarious flower shop.

http://www.movie-locations.com/movies/t/Town_flower_shop.jpg

 

Maria: How to Spend your Summer

Unfortunately, spring break is coming to an end. But that means that you’re halfway done with the semester, and only 8 weeks away from the summer! That’s probably a lot sooner than you thought, huh? If you’re still not sure about how you should spend your summer, here are some ideas:

Get an Internship

Many of us, especially in the communication field, know that internships are not only great resume boosters, but are amazing real world experiences. You get to learn so much about your field and you’re able to take what you learn in your classes and apply it to actual companies.

It’s definitely not too late to still apply to summer internships! Some places don’t close their applications until April, but at the same time there are lots of places that have closed their applications or will soon. Make sure you get a list of places you would be interested in interning, check out when the deadline is to apply, and get your documents in as soon as you can.

Study Abroad

Taking classes abroad through BU’s programs over the summer is great for two reasons: one is because well… you get to live in a new city, country, or continent! You can still fit in educational time abroad that won’t interrupt your normal fall and spring semesters on campus. Another reason is because you can still get class credit and that can help you take fewer classes when you get back to campus.

One thing that some people forget is that studying abroad doesn’t mean you have to fly across the world to get the abroad experience. BU offers domestic programs in LA and DC, and those are two awesome programs to take advantage of. If you don’t feel like spending the summer out of the country, those are great options.

Work at Home

Sometimes, it’s nice to just get out of the Boston area, head home, and simply take on a seasonal summer job, like working at an ice cream store, a summer day camp, or at a pool as a lifeguard. It’s a great way to make money (side note: there are still many internships that do not pay their interns, so this is another reason to consider this idea!). Summertime is always known as a relaxing time, so why not take on a more laid back job, make some money, and enjoy the warm weather?

My spring break trip to Mexico has made me way too excited for the summer’s warm weather and relaxation as you can probably tell from this post… Hope you all had a great break!

 

Morgan: Top 5 Things to Do In Boston As It Gets Warm

1) Shopping on Newbury

Online shopping has become my go-to this winter. The idea of trekking down Newbury street with bags in hand while the crisp New England air slaps you in the face is not at all appealing to me. But as the weather starts to warm up (and I call 40’s warm…), spending a day ducking in and out the boutiques on Newbury sounds like a great way to spend my Saturday afternoon.

2) Take a Duck Tour

http://www.bostonducktours.com/

I was a little hesitant about this at first, but in a spur of the moment decision I decided to take one on an unusually warm afternoon this past October. I am by no means new to the city of Boston, but I learned more on this tour than I ever would have just walking around on my own! Sometimes it’s nice to let someone else do the work and just to sit back and soak in the wonderful city that we call home. And you get to drive the boat when it goes in the Charles!

3) Take a tour of Fenway

http://boston.redsox.mlb.com/bos/ballpark/tour.jsp

Although it’s still too early for baseball season, if you haven’t been over to Fenway Park yet, you should probably add it to your to-do list. Fenway is one of the most historic ballparks in the nation, and we live within walking distance. I was lucky enough to catch a game at the end of last season, and I was instantly obsessed with the park. It’s got a certain nostalgic charm to it that even non-sports fans will appreciate.

4) Get down to the Esplanade!

Whether you’re a runner, a biker, or a casual stroller, there’s nothing better than getting out of all the traffic of the city streets and spending some time in the sun. When its really nice, I love going down to the docks and watching the sailing team while reading or doing homework.

5) Go Whale watching!

http://www.bostonharborcruises.com/boston-whale-watch/

Okay, so maybe this is just a personal goal of mine – but I cannot wait to go whale watching when the season starts at the end of March. It’s a 3 hour trip with the New England Aquarium, and whale sightings are guaranteed or your money back! It’s a little on the pricy side, but come on, how often do you get to see giant humpback whales up close and personal?

 

Sara: Inspiration Feeds Motivation

If you’re anything like me, you’re probably feeling that mid-semester slump. You know, that time in the semester where you feel your motivation slipping slowly away. Or maybe slipping rather quickly away. Or maybe you’ve been able to keep your motivation levels up this last week before spring break (if so give yourself a pat on the back because that is an accomplishment my friend). However, those lucky few, and certainly the rest of us, are in total denial that motivation probably won’t come back from spring break with us. Although I do feel that spring semester somehow goes by much faster than the fall semester, there’s no denying the transition from spring break to summer is a challenge.  Remember, there’s still 8 weeks left in the semester!

No need to panic though. I have a solution. The cure to finding your motivation? Inspiration of course. Motivation drives you towards your goals and your dreams so why not put something right in front of you that inspires you to accomplish your goals. Whether that goal is something as simple as getting an A on your next exam or as complex as landing your dream job after graduation, it’s never too early to find inspiration.

It has been scientifically proven that the people who see their goals in front of them everyday are more likely to accomplish those goals than those who do not. Makes sense right? And for all these reasons, I present to you the idea of creating your very own inspiration board full of pictures that you can put up anywhere you’ll see it everyday.

I just started my own board full of pictures of healthy eating, travel, entertainment culture, and really cute clothes- sorry, I’m a girly girl and I can’t help but think of/want to look at my dream closet everyday. I think the best part about my board is being able to add pictures to it as I go-- when my goals change new pictures are added. It has helped me make plans to travel in the future, to save money and to eat healthier than I have been in the past. This has been fantastic for my motivation levels and pushes me to try harder to achieve the things I really want.

Other ideas to keep yourself motivated this semester: Just start (we all know that sometimes this is the hardest part),  think about the benefits, read inspirational stories of people with similar goals, find friends with similar goals, take on accomplishing one goal at a time, and my favorite- reward yourself!

Don’t let your dreams be dreams.

Much Love,

Sara

 

Dany: Lessons from London

Hello everyone and greetings from across the pond! For those who don’t know me, I’m Dany and I’m currently studying abroad in London (along with fellow CAs Tom, Julianna, and Sarah!) It’s crazy to think I’ve been here for nearly two months. These weeks have flown by and I hope the second half slows down somehow because I honestly never want to leave.

Though I’m only halfway through my semester, this experience has taught me so much about everything from traveling to cooking. So I’m going to do what I do best and give you a list.

What I’ve Learned from London:

1. How to cook.

Before London, my complete menu boasted scrambled eggs, easy mac, and the best bowl of cereal you’ve ever had. Sometimes I would be adventurous and microwave a frozen dinner. But here in London, I share a kitchen with 14 people and they all cook. And they like it. And they’ve encouraged me to step outside my comfort zone (the fridge) and splash around the deep end (the stove). I am proud to say that I can now successfully fry an egg, cook chicken, make rice, prepare vegetables, and create some really good pasta meals. Yeah it’s still pretty standard but believe me, it’s a significant improvement from my frozen dinner days.

2. How to travel.

Sometimes things go exactly like you plan. Sometimes plans fall completely apart. Traveling, unfortunately, is not as easy as clicking a button, hopping on a plane, and taking selfies in front of the Eiffel Tower. When you’re on a budget, it may take a while to find the best prices and deals for flights and hostels. There’s a lot of details that need to be worked out beforehand so that once you actually arrive, you can throw away the map and forget about planning and explore. But at the same time, it is just as important to not let that stress overwhelm you and take over the excitement of the entire trip. In the end, these are your adventures, and it’s about what you want to get out of them. You don’t need a first class flight or the perfect hostel or even a huge group of friends to do what it is you came here to do: get lost in a beautiful city you’ve never been in before.

3. How to be British.

Three things: tea, accents, and the Queen. Although the last point is tricky because I do believe Queen Elizabeth shares her throne from time to time with Queen Adele and Queen Rowling. That said, the best way to really take advantage of being abroad is to fully embrace the culture you’re in. Learn how to make an authentic cup of tea. Try fish and chips everywhere you go. Ask people about their accents and where they are from. Introduce yourself in an intelligent manner and dispel the stereotypes about Americans. Be proud of who you are and where you come from and show a genuine interest in where you are and what you’re doing there.

I encourage everyone to go abroad at some point during their college career. This has been the most rewarding experience and it’s not even close to over. I’ve met some really great people, explored some fantastic cities, and done some really amazing things in the past few months. I can only hope the second half is just as good. I do miss Boston a lot but at this moment, I honestly don’t know how I will be able to leave.

Anyway, I hope everyone is having a fantastic semester! If you have any questions about abroad or any tips or recommendations, please drop me a line at vasquezd@bu.edu! Also if you’re dying to go abroad and want to live vicariously through me until you get your chance, check out my blog at danyvasquez.com!

Cheers!

Will: COMmunity

I don’t know about everybody else, but in the months preceding freshman year I was most anticipating living in an atmosphere where everybody is as enthusiastic about knowledge and education as I am. Not long after beginning my first year I realized how naïve I truly was. Wherever you go you’ll find that nobody is completely the same. It won’t take long to discover the kid who couldn’t care less about skipping class or the kid who spends every waking hour in the library. However, that is the beauty about college: you have a population of tens of thousands of people of whom you can pick and choose from (to an extent, of course).

COM, on the other hand, is an exception to the stigma. I have found that everybody in the College of Communication shares a passion. They don’t all share a passion for the same thing necessarily, but every student in COM is in COM because they want to be. Whether they want to be the next big Hollywood director or a columnist for the New York Times, they have all come to COM to get them there.

The students of COM provide a COMmunity for one another where one can be creative and experimental while having the rest of the student body, professors, and student resources to fall back on. The beautiful thing about this COMmunity is that it extends outside of the COM Building and into the rest of the BU Campus.

The event that inspired this post occurred last night: I was performing in my first Liquid Fun show. Liquid Fun is an improv comedy group on campus and some students had decided to focus on us for a Production class project, a documentary I believe. Another photojournalism student also asked if she could take pictures of us. And after the show, a journalist for the Daily Free Press wanted to ask us questions for an article she was writing. In the matter of an hour or so, BU Central was the location of not only a Liquid Fun show but also an intersection of three different branches of COM: Film/TV, Photojournalism, Journalism.

As I came into contact with all of the people conducting the interviews and documentations, I could tell that they were there because they wanted to be. The picture taking and question asking wasn’t an assignment but a pleasure. COM isn’t a school, it’s a COMmunity.

Steph: How COM Gets You Internship-ready

For those of you who don't know, February and March are the prime times to be finding and applying for summer internships. So, naturally, for the past four weeks my brain has been filled with cover letters, resumes, and internship postings. As this is my first real internship search, I turned to COM to help me get internship-ready.

COM Career Services

In my frantic internship search, I have become a regular at COM Career Services. These people are here to help you every step of the way: from actually finding an internship (in Boston, or anywhere else!), to helping you edit your resume and finally perfecting your cover letter. They have been so incredibly helpful that I've become that girl that won't hit send until everything has been looked over by someone in the office. They have appointments available and also have resume and cover letter walk-in hours every week, which has been great for multiple "quick check ins" when I have an hour in between classes.

COM Faculty

While I know how intimidating in can be to reach out to your professors, trust me when I say that they really want and love to help their students. I reached out to two COM professors and they both were totally willing to meet with me and discuss options for internships. Meeting with one of the amazing faculty members can be really helpful in getting a first idea of whats out there, and they can even help you out with their connections!

COM Student Servcies

As a student worker in COM Student Services, you can trust me when I say that Student Services is the one-stop spot for any and all questions regarding internships. If you have any little questions, like how to get credit for an internship, who your internship coordinator is, or how to get an internship form signed, Student Services is the place to go.

Good luck to all of you that are on the hunt for an internship this summer! When you get stressed out about it, just remember that COM is here to help.

Jon: On The Road – 3 Tips to Successful Business Travel

Now let’s face it – we’re college students. The most traveling we do on our own, other than at the beginning or end of the school year, is to West Campus for a burger. Most of us have never had to fly, stay in a hotel, or get around an unfamiliar city by ourselves.

Why does this matter? Well after you’ve used all those nifty contacts and your stellar resume to get some internship or job interviews, you may find that the company you’re interviewing with wants to fly you out to their offices. Exciting? Yes. Easy? No. I recently had an experience with this myself, while interviewing for a summer position, and I’d like to share with you the three key points I learned while on the road.

1)    Print multiples copies of your itinerary – Seriously, this is your lifeblood while traveling. Your itinerary carries all the information about your flight times and locations, your hotel, the location of your interviewer’s offices, etc. You REALLY don’t want to lose it. Papers get lost. Phones die, or can’t find service. Do yourself a favor: make multiple copies and save yourself the headache.

2)    Pack light – While packing light may seem fairly obvious, I find that it is really easy to start piling things on one at a time, until a small load becomes a 40lb suitcase. Just don’t do it. Look at what you’re bringing and ask yourself “is the essential to have”. These trips aren’t about comfort; they are about interviewing for a position at a company. You probably don’t need your box set of Planet Earth, even if you will have some time to kill in the hotel room.

3)    Take taxis – You may be shocked to hear this, but you really should take a taxi when you’re interviewing in a new city. You may know that New York or Portland is supposed to have great public transportation. You may want to save the environment, and hate the idea of taking a personal car. You may just not want to spend the money. Take a dive, and call a cab. The chance of getting turned around, getting lost, or losing some piece of your luggage is infinitely higher when you’re trying to navigate a new public transit system, possibly while jet-lagged or late at night. When you come back for pleasure and aren’t under the same kind of time crunch, take the time to explore! Just don’t do it when you’re in the already stressful business-travel situation.

Hopefully those three tips will help get you through your business trip! Strap yourself in, because it is a hectic, tiring, and fun journey. Best of luck with your interviews, and travel safely!

 

Alexa: The Pitfalls of Procrastination

I am in denial of being a procrastinator. I would like to think that I listened to my mom when she told me to buy a calendar for the school year and keep important due dates on there and I’d like to think I listened to my dad when he called on the weekends and told me to study ahead of time; but I didn’t. Instead I rationalize with myself that I work better under deadline and thrive under pressure.

Do I really? Maybe.

Is this a good excuse for waiting until the last minute to do things? Nope.

The two big examples of my most recent procrastination are happening right now

  • My blog post.

Time to complete: 1 week

When I started it: 5 minutes ago

Due: in 30 minutes

  • 10 page paper for my history class

Time to complete: 2 weeks

When I started it: 2 hours ag0

Due: in 6 hours

While both these things will get done before their deadlines, this is not an encouragement to wait until the last minute to do things because it is SO STRESSFUL and gets my heart beating unnecessarily fast.

Instead try this:

  1. Write the due date for an assignment somewhere you can see it everyday, that way it will always be in the back of your mind to start when you have an extra moment.
  2. Start it early. For example, if you have to write a paper, try writing your beginning paragraph one night and your first body paragraph the next.
  3. Make sure to go into your professor’s office hours to make sure your paper is on the right track and use the COM writing center because it’s a wonderful resource.

In short, or in long, since I stopped half way through this blog to watch this video about 10 times

http://www.youtube.com/watch?v=Dc_W1_d2g2g&feature=youtu.be

…Don’t procrastinate.